Jaime and Maria met February 2009 in London, UK while obtaining their
Cambridge University Certificate in English Teaching to Adults (CELTA). They shared a passion for learning new languages. Jaime was en-route to Brazil to teach English and was learning Portuguese while Maria had plans to continue her Arabic language studies in Yemen and teach English as a means to integrate and give back to the local community. During the course they recognised the lack of ‘quality’ and ‘relevant’ teaching tools and resources available to teachers and found they truly enjoyed creating their own stuff, not just for teaching purposes but for their own
learning enjoyment ….thus JAM was born.
They decided to focus on flashcards as the first product as existing ones are dry and old-fashioned. Almost all are baby-focused - not only are the flashcards not adult-friendly but even 5 and 6 year olds see the existing flashcards as 'baby-ish'. They wanted to create flashcards that could be used by ALL learners no matter what age.
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